Creating a custom audience is simple.
Head over to your Know Your Audience dashboard, which defaults to an overview of all customers, and then select any of the MeetPAT demographic options, and / or your own custom data to generate a visualisation based on those criteria..
In this example, we can see that this business deals with slightly more men than women, so we’re going to select Males in order to learn more about them.
From here, (see below), we can see that Males customers are mostly Caucasian and in their 40’s and 50’s.
You can create an unlimited number of custom audiences, saving each of them, and when you’re ready you can instantly add them to Google and Meta for use in optimised ad campaigns.
Meet Your Customers
