1. The MeetPAT Service
1.1 The purpose of the MeetPAT service is to allow users to upload their client data into the system, clean and enrich client data, and dashboard such data in order to segment client data into distinct audiences for relevant targeting.
1.2 Once data has been segmented, the system will allow anonymised audiences to be onboarded directly into the users Facebook account in order to generate an audience list from any specified segment of the list.
1.3 MeetPAT maintains complete anonymity for client data, while still allowing agencies to analyse that data, and build audiences from it, all without compromising the personally identifiable details of the contact.
1.4 The components of the MeetPAT service are as follows:
1.4.1 Cleaning & Enrichment
1.4.1.1 MeetPAT queries a legally compliant registered list provider database of consumer records in order to determine their validity. (Cleaning)
1.4.1.2 Valid records are then categorised according to a range of different criteria (including custom criteria) in order to allow data to be dashboarded for analysis (Enrichment). Enriched data is encrypted, anonymised, and not available to users or agencies for viewing or download.
1.4.2 Dashboarding
1.4.2.1 Once data has been enriched, clients will have access to a Dashboard which allows them to filter the data based on a range of criteria, including age, gender, location, etc. in order to build an audience based on those criteria.
1.4.2.2 This audience can be saved in the system for onboarding purposes. The data provider has the ability to download the audience list, but can only download fields which were originally uploaded. All enrichment data remains anonymous.
1.4.3 Onboarding
1.4.3.1 Audience lists generated from the dashboard can be onboarded into the users Facebook Audience Manager for targeting purposes.
1.4.3.2 The user will need to give access to their Facebook account in order to onboard into Facebook.
1.4.3.2.1 Please note that MeetPAT does not collect any data from your Facebook page, or have any permissions other than creating and naming a Facebook audience in the account.
2. Registration, Billing & Cancellation
2.1 This system is intended for agencies who will make use of it to interpret and segment their client data and utilise such segmentation for marketing purposes.
2.1.1 Agencies will not have direct access to client data.
2.2 Agencies will register as users of the system, and set up their clients as sub-users.
2.3 Agencies will be billed a licensing fee per client which will recur monthly until cancellation.
2.4 Agencies will pre-purchase enrichment credits which will be allocated to clients for the enrichment of their data.
2.5 Agencies may cancel their account at any time, with 1 calendar month’s notice.
3. 3rd Party Applications
3.1 MeetPAT may integrate with other 3rd party systems, including Facebook, at the request of the user.
3.2 These 3rd party applications may have their own terms of use and privacy policies, and your use of such applications will be governed by and subject to such terms etc.
3.3 You understand and accept that MeetPAT does not endorse, and is not liable for, the behaviour, features or content of any such 3rd party application.
4. Privacy and Security
4.1 MeetPAT is governed by a strict privacy policy that holds all user information in absolute confidence unless it is legally required to disclose any such information.
4.2 As a data provider, MeetPAT is fully compliant with all data protection regulations as required by law, and is similarly compliant with relevant privacy regulations including the POPI Act, as well as the EU-US Privacy Shield Framework.eement.
5. User Guidelines
5.1 The use of the system in contravention of any law or regulation is not permitted.
5.1.2 Only client data that meets at least one of the following requirements may be uploaded:
5.1.2.1 Contacts have opted-in to receive communications from you.
5.1.2.2 You can verify where you acquired your contacts’ data (have proof of data source).
5.1.2.3 Contacts are existing customers. You have a contractual right to communicate with them accordingly.
5.1.2.4 Contacts have done business with you in the past two years.
6. Confidentiality
6.1 The user undertakes to maintain as confidential any information and details, including but not limited to the pricing structure or any technical or procedural information regarding the Service or the provision thereof.
6.2 All data supplied by any user to MeetPAT shall remain strictly confidential.
7. Intellectual Property
7.1 MeetPAT asserts its right to be recognised as the owner of the Intellectual Property associated with the MeetPAT system and service, including, but not limited to, the software, functionality and features thereof.
7.2 MeetPAT remains at all times the owner of the system and software, and no users shall acquire any rights in this regard.
7.3 Each party shall retain all right, title and interest in and to all Intellectual Property Rights which vested in that party prior to the Commencement Date or which are developed by or on behalf of that Party independently of any of the other parties. Each party acknowledges that it has no claim of any nature whatsoever in and to the Intellectual Property Rights of the other party except insofar as it is necessary to give effect to the provisions of this Agreement.
8. Variation
8.1 No Agreement varying, adding to, deleting from or cancelling this Agreement, and no waiver whether specifically, implicitly or by conduct of any right to enforce any term of this Agreement, shall be effective unless reduced to writing and signed by or on behalf of The Parties.
9. Cession
9.1 The Company reserves the right to take cession of all obligations in regard to Reseller clients in the event that the Agreement with The Reseller is terminated.
9.2 The Reseller may not cede any of their rights and obligations under this Agreement without prior written approval by The Company, which approval shall not be unreasonably withheld.
10. Severability
10.1 If any term or provision or part thereof (in this clause to be known as “the offending provision”) contained in this Agreement should for any reason whatsoever be declared, or become, unenforceable, invalid, or illegal; the other terms and provisions of this Agreement shall remain in full force and effect as if this Agreement had been executed without the offending provision appearing therein.
11. Indulgences
11.1 No indulgence granted by a Party shall constitute a waiver of any of that Parties rights under this Agreement and accordingly that Party shall not be precluded, as a consequence of having granted such an indulgence, from exercising any rights against the other which may have arisen in the past or which may arise in the future.
12. Indemnity and Liability
12.1 The user, by making use of the system, irrevocably indemnifies the Company and / or its directors and / or its employees and / or its agents against any claim of any nature howsoever arising. For clarification purposes, in any claim made by any third party against the Company arising out of this Agreement, it is agreed that the Company and / or its employees and / or directors will be indemnified by the user and / or by the user’s authorised representative.
12.2 In respect of the aforegoing, the Company shall not be liable or become involved in any dispute between the agency and their clients, and cannot be held responsible for any wrongdoing on the part of a user.
12.3 The Company shall not be liable for any costs incurred, or compensation or loss of earnings due to the work carried out on behalf of the user or any of the users appointed agents.
12.4 The Company shall not be liable for any costs incurred, compensation or loss of earnings due to the unavailability of the site, its servers, software or any material provided by the Company or its agents.
13. Jurisdiction
13.1 The Agreement shall be governed by South African law, and the Client hereby consents to the jurisdiction of the Magistrate’s Court. The Company may, at its sole discretion, institute proceedings out of the High Court where it deems appropriate.