One of the most powerful metrics MeetPAT gives you access to is the ability to see where your customers live.
This gives you critical insight into which types of advertising to use, and crucially, where to use it.
From the Know Your Audience dashboard you can segment your customers based on their location, and inform your local advertising strategies with the rest of the available data.
In this example, you can see that 30% of your customers live in Sandton, while 20% live in Fourways. With this knowledge, you can allocate your advertising budget accordingly.
If your customers live in Fourways & Sandton you can use both online and offline advertising in order to target these customers more effectively.
Every area has its own potential advertising possibilities, and below you’ll see some examples of what you could do in the ones from our example:
Now that you know where your customers live, you can allocate ad budget to range of different print publications such as Caxton’s Sandton Chronicle and the Fourways Review.
You can also engage with outdoor advertising companies to advertise on local street pole ads and billboards, or you can engage with companies who do promotions on your behalf.
MeetPAT integrates with both Google & Meta allowing you to implement advanced targeting in your most popular areas on Facebook, Instagram, Youtube, Google Search, Shopping and more.
You can also ensure you’re advertising on your local online sites and groups, for example in Fourways you could advertise on ILoveFourways or in Sandton you could advertise on SandtonTimes etc.
As well as knowing where they live, you’ll have considerable additional demographics available for that audience, so you can tailor your creatives to the specifics of the segment in each of these areas.