One of the most powerful metrics MeetPAT gives you access to is the ability to see where your customers live.

This gives you critical insight into which types of advertising to use, and crucially, where to use it.

From the Know Your Audience dashboard you can segment your customers based on their location, and inform your local advertising strategies with the rest of the available data.

In this example, you can see that 30% of your customers live in Sandton, while 20% live in Fourways. With this knowledge, you can allocate your advertising budget accordingly.

If your customers live in Fourways & Sandton you can use both online and offline advertising in order to target these customers more effectively.

Every area has its own potential advertising possibilities, and below you’ll see some examples of what you could do in the ones from our example: