Facebook’s Customer Match allows businesses to target their Facebook ads more effectively, by uploading customer data to Facebook, which will show their ads to users who have previously interacted with their business. This means that businesses can reach people who are already interested in their products, leading to increased conversions.
Customer Match can be even more effective though, when used in conjunction with MeetPAT.
Segment Your Customers Into Custom Audiences
MeetPAT helps you segment your customer data to create custom audiences for Facebook. You can upload your customer data to MeetPAT, which will let you create custom audiences based on demographics, location, financial information, and even the business’s own data like branch or products or campaign.
Once the custom audiences have been created, they can be uploaded to Facebook with just one click. Facebook will then use its advanced algorithms to show the ads to the people in the audience who are most likely to be interested in the business’s products.
This means that businesses can reach the right people with the right message, and get better results from their advertising campaigns.
MeetPAT Benefits For Facebook
- Improved Targeting: Target your Facebook ads more effectively with segmented data for custom audiences.
- Increased ROI: Increase your ROI by showing ads to people who are more likely to be interested in your products.
- Ease Of Use: Create your custom audiences quickly with just a few clicks.
- POPI Compliant: MeetPAT is committed to protecting businesses’ data and is POPI compliant. Customer data is anonymised, securely stored, and cannot be shared or accessed after upload.
If you’re a business owner who wants to improve your Facebook ad targeting, then you should consider using Customer Match with MeetPAT.
Sign up for MeetPAT today and start seeing the benefits for yourself.
Get Better Results With MeetPAT
MeetPAT helps to deliver better results by segmenting data for improved optimisation. Segmenting data means breaking it down into smaller groups based on specific criteria, allowing you to target ads more effectively and create more relevant content with improved insights into your customer data.
If you’re a business owner who wants to improve your Facebook ad targeting, talk to us today about how MeetPAT can help you.