Target Your Google Ads More Effectively

Google Customer Match is a powerful tool that allows businesses to improve the relevance of their Google Ads targeting. It allows you to upload your customer data to Google, so ads can be shown to people who have previously interacted with your business, as well as expanding your audience to users with the same attributes as your known customers.

Showing ads to people who are already interested in your products, and people who are more likely to have an interest in those products, can lead to increased responses with a higher intent, increasing your chance of conversions.

Improve Targeting Even More With MeetPAT

Google Customer Match can be even more effective when paired with MeetPAT though. MeetPAT lets you segment your existing customer data to create highly specific custom audiences based on demographics, location, financial information, and even the business’s own data like branch locations, products or campaigns.

Once your custom audiences have been created, they can be uploaded to Google Ads with just one click, and Google will then use its advanced algorithms to show the ads to the people in the audience, and with the right implementation, expand that audience to other users who are likely to be interested in the business’s products.

This lets you reach the right people with the right message, and get better results from you advertising campaigns.

MeetPAT Benefits For Google Ads

  • Accurate Targeting: Target your Google Ads more accurately by using MeetPAT to segment customer data, create custom audiences, and tailor your ad content.
  • Increased Reach: Discover new customers through Google Ads Audience Expansion.
  • Higher ROI: Increase your ROI by showing ads to people who are more likely to be interested in your products.
  • Simple Setup: Integrate with your Google Ads account and create custom audiences quickly with just a few clicks.
  • POPI Compliant: MeetPAT is committed to protecting businesses’ data and is POPI compliant. Customer data is anonymised, securely stored, and cannot be shared or accessed after upload.

Get Better Results With MeetPAT

By breaking your customer data down into segments based on specific criteria, you’ll be able to target your ads more accurately, and tailor your campaigns to be relevant to each segment. The insights into your customer data can not only improve the optimisation of your Google Ads campaigns, but their overall performance as well.

If you’re a business owner who wants to improve your Google Ads targeting, then talk to us about integrating MeetPAT into your Google Ads and taking advantage of Google’s Customer Match functionality to improve campaign performance and reach more relevant audiences.